Discover Iconic Sights of London
Overview
London is a vast, dynamic metropolisโone of the 15 largest cities in the worldโ brimming with history, culture, and iconic landmarks at every turn. While you could spend years uncovering its layers, many travelers find themselves with just a single day to explore. If you’re short on time but want to experience the very best the city
has to offer, this carefully curated itinerary will help you make the most of 24 hours in Londonโefficiently, memorably, and without missing the highlights.
With hundreds of attractions spread across London, itโs impossible to see everything in just one day. Thatโs why we focus on a few key neighborhoodsโso you spend more time exploring and less time commuting. Plus, with our experienced driver, youโll get closer to the sights quickly and comfortably.
Itinerary
- A visit to the Tower of London is a mustโand for good reason. Built by William the Conqueror in 1066, itโs steeped in royal history, mystery, and legend. From the dazzling Crown Jewels to the haunting tales of the Bloody Tower, this iconic fortress has it all. Arrive early to beat the crowds and donโt miss the free Beefeater-led tour for insider stories and royal drama.
For a truly unforgettable experience, book early-access tickets to witness the Ceremony of the Keys before the gates open to the public. - Tower Bridge: Tower Bridge is one of Londonโs most iconic sightsโan architectural gem with soaring Gothic towers and ingenious Victorian engineering, completed in 1886. Pressed for time? Admire it from Tower Wharf or stroll across for spectacular views. With a little luck, you might even catch one of its 800 annual bridge liftsโcheck the schedule! Got time to spare? Step inside. Tower Bridge tickets are among Londonโs best-value attractions, offering
access to historic engine rooms, interactive exhibits, and a stunning glass floored observation deck where you can look straight down onto the traffic and Thames belowโan unforgettable experience! - The Shard: Soaring 1,016 feet above the city, The Shard is not only Londonโs tallest buildingโitโs also one of its most unforgettable experiences. With its sleek, glass-clad design and iconic silhouette, The Shard offers visitors a panoramic view like no other. Head to the View from The Shard observation deck on floors 68โ72, where youโll enjoy sweeping 360ยฐ views stretching up to 40 miles on a clear day. From historic landmarks like St. Paulโs Cathedral and Tower Bridge to the winding Thames and beyond, the city unfolds beneath you in spectacular fashion. Whether you visit by day or at sunset, this is one skyline moment you wonโt want to miss. Book in advance for the best timesโand bring your camera.
- Big Ben: Standing before the world-famous clock tower, you'll delve into the remarkable history and masterful design that define this 19th-century icon. Discover the secrets of its inner workings and understand its enduring role in British culture. From this exceptional viewpoint, take in panoramic views of the Palace of Westminster, the seat of the UK Parliament, with its awe-inspiring Gothic architecture. Soak in the dynamic atmosphere where Britainโs storied past meets its vibrant present. Just steps away, the River Thames and Westminster Abbey add to the charm, creating a truly memorable glimpse into the historical and cultural soul of London.
- British Parliament House: No visit to London is complete without witnessing the seat of British democracyโthe Houses of Parliament. Also known as the Palace of Westminster, this architectural masterpiece stands proudly along the River Thames, with its iconic Big Ben clock tower (officially the Elizabeth Tower) watching over the city. Rich in political history and Gothic grandeur, itโs where debates that shape the UKโand often the worldโtake place. Join a guided tour to step inside this historic institution, walk through the grand halls, and even glimpse the famous House of Commons and House of Lords. Whether you're a history buff or a curious traveler, the British Parliament offers a fascinating window into centuries of tradition, politics, and power.
- Sky Garden London: Rise above the city and discover one of Londonโs most unique attractionsโthe breathtaking Sky Garden. Perched atop the iconic "Walkie Talkie" building at 20 Fenchurch Street, this lush, glass-enclosed sanctuary is the capitalโs highest public garden. From its panoramic 360ยฐ views, you can admire Londonโs skyline in all directionsโfrom the Shard and St. Paulโs Cathedral to the meandering Thames below. Stroll through beautifully landscaped greenery, sip a cocktail at one of the elegant bars, or plan your visit at sunset for a golden-hour experience like no other. Best of all, access is free with advance booking. Combining natural beauty, striking architecture, and sweeping vistas, Sky Garden offers a serene escape right in the heart of the city.
- Harrods (Shopping Hours): Step into luxury at Harrods, Londonโs most iconic department store. From designer fashion and fine jewelry to gourmet food halls and exclusive souvenirs, Harrods offers a world-class shopping experience in a stunning historic setting. A must-visit for style lovers and curious travelers alike.
- Liberty London (Shopping Hours): A London shopping icon, Liberty is where heritage meets high fashion. Set within a striking Tudor-style building just off Regent Street, this historic department store is renowned for its distinctive floral prints, curated designer collections, and eclectic homeware. Step inside to explore a world of craftsmanship, creativity, and quintessential British eleganceโan unmissable stop for style-conscious travelers.
- Covent Garden (Dinning Hours): Covent Garden is a vibrant hub of culture, history, and entertainment in the heart of London. Known for its bustling piazza, street performers, and unique boutiques, this iconic area offers a blend of traditional charm and modern flair. From world-class theaters to artisanal markets, Covent Garden is the perfect spot to shop, dine, or simply soak in the lively atmosphere. Whether you're enjoying a meal at a trendy restaurant or catching a show at the Royal Opera House, Covent Garden promises a quintessential London experience.
- St. Paulโs Cathedral is a masterpiece of architecture and one of Londonโs most iconic landmarks. With its stunning dome, towering above the city, and a rich history spanning over 300 years, itโs a must-visit for anyone exploring the capital. Step inside to admire the awe-inspiring interior, from the intricate mosaics to the Whispering Gallery, or climb to the top for panoramic views of the London skyline. Whether you're drawn to its architectural grandeur or its historical significance, St. Paulโs offers a truly unforgettable experience.
- Changing Guard: Witness one of Britainโs most iconic traditionsโthe Changing of the Guard at Buckingham Palace. This centuries-old ceremony, performed with precision and pageantry, is a quintessential London experience. Watch as the Kingโs Guard, dressed in their famous red tunics and bearskin hats, march to the rhythm of a military band in a display of discipline and tradition. Taking place outside the majestic gates of the royal residence, itโs a perfect blend of history, spectacle, and British pride. Arrive early for the best views and donโt forget your cameraโthis is London at its most regal.
- Buckingham Palace: Buckingham Palace is the heart of the British monarchy and one of London's most iconic landmarks. As the official residence of His Majesty The King, this grand palace is rich in history, tradition, and architectural splendor. Admire the famous faรงade and iconic balcony, stroll through nearby royal parks, or time your visit to witness the Changing of the Guard ceremony. During select times of the year, visitors can even explore the lavish State Rooms. Whether you're a history enthusiast or simply curious about royal life, Buckingham Palace is a must-see on any London itinerary.
- Trafalgar Square: Trafalgar Square is one of Londonโs most iconic public spacesโa vibrant hub of history, culture, and city life. Dominated by Nelsonโs Column and surrounded by majestic fountains and statues, the square commemorates the British victory at the Battle of Trafalgar. Itโs also home to the world-renowned National Gallery and a frequent site for public gatherings, performances, and celebrations. Whether you're admiring the art, people-watching by the fountains, or soaking in the energy of central London, Trafalgar Square is a must-visit landmark that captures the spirit of the city.
- The British Museum: Step into a world of discovery at the British Museum, one of the greatest cultural institutions on the planet. Home to over 8 million artifacts spanning two million years of human history, the museum offers an extraordinary journey through ancient civilizationsโfrom the Rosetta Stone and Egyptian mummies to the Elgin Marbles and Samurai armor. Housed in a stunning neoclassical building with a soaring glass-roofed Great Court, admission is free, making it a must-visit for history lovers and curious travelers alike. The British Museum is not just a collectionโit's a gateway to the story of humanity.
- Thames River Cruise (scenic boat ride): No trip to London is complete without a journey down the Thames. A river cruise offers a unique perspective on the cityโs historic waterfront, passing landmarks like the Millennium Bridgeโfeatured in the Harry Potter filmsโand the Globe Theatre, a faithful recreation of Shakespeareโs legendary playhouse. Beyond the views, itโs a scenic and efficient way to travel from the Tower Hamlets area to Westminster, all while avoiding the crowds underground and soaking in Londonโs stunning skyline from the water.
- The London Eye: Soaring above the River Thames, the London Eye offers one of the most breathtaking views in the city. As Europeโs tallest observation wheel, it provides a 30-minute ride with stunning 360ยฐ panoramas of Londonโs skylineโfrom Big Ben and Buckingham Palace to St. Paulโs Cathedral and beyond. Whether you ride by day or at sunset, the experience is both peaceful and unforgettable. A modern icon of the capital, the London Eye is a must for first-time visitors and seasoned travelers alike.
Pro tip: Book a refundable ticket and check the forecast in advance to make the most of the view! - Oxford Street (Shopping Hours): Oxford Street is Londonโs most famous shopping destination, drawing millions each year with its unbeatable mix of high-street fashion, flagship stores, and global brands. Stretching over a mile from Marble Arch to Tottenham Court Road, itโs a vibrant boulevard packed with style, energy, and iconic British retail experiences. Whether you're hunting for the latest trends, seasonal sales, or just soaking in the buzz of central London, Oxford Street offers an unforgettable blend of commerce and culture in the heart of the city .
- Selfridges (Shopping Hours): A true icon of luxury retail, Selfridges on Oxford Street is more than just a department storeโitโs a destination in its own right. Founded in 1909, this historic shopping haven offers everything from high-end fashion and beauty to cutting-edge tech and gourmet food. Known for its bold window displays and trendsetting experiences, Selfridges blends classic elegance with modern flair. Whether you're browsing designer labels or enjoying a cocktail on the rooftop, a visit to Selfridges is a quintessential London experience for lovers of style, innovation, and indulgence.
- Westminster Abbey: Step inside the historic Westminster Abbey with an expert Blue Badge guide and enjoy an intimate tour in a small group of no more than 20 guests. Skip the lines for fast-track entry and uncover over 1,000 years of history within one of Britainโs most iconic landmarks. Marvel at the Abbeyโs magnificent Gothic architecture and learn about its central role in royal ceremoniesโincluding the recent coronation of King Charles III. From soaring stained-glass windows to ornate carvings and peaceful chapels, every corner of the Abbey holds something extraordinary. Donโt miss your chanceโbook now for a rich and unforgettable Westminster Abbey experience, without the wait!
- Central Hall Westminster: After immersing yourself in the rich history and stunning architecture of Westminster Abbey, take a moment to unwind and reflect on the experience with a relaxing cup of coffee or tea. Whether you prefer a cozy cafรฉ atmosphere or a quick refreshment on the go, this short break is the perfect pause before continuing your royal adventure through London. Once you've recharged, get ready for the next chapter of your journeyโ our Royal Tour of London begins with a visit to the iconic Buckingham Palace, the official residence of His Majesty the King. Stand before the majestic gates, witness the grandeur of the Changing of the Guard (when available), and soak in the regal atmosphere as we explore one of the most famous landmarks in the world.
- China Town in London ( Dinning Hours): Tucked between Soho and Leicester Square, Londonโs Chinatown is a vibrant cultural enclave bursting with color, flavor, and energy. From its ornate red gates and glowing lanterns to its bustling streets lined with authentic restaurants, bakeries, and specialty shops, Chinatown offers a sensory journey through East Asia in the heart of the city. Savor traditional dim sum, explore pan-Asian delicacies, or join in festive celebrations like Lunar New Year. Whether you're dining, shopping, or simply wandering, Chinatown is a must-visit for a taste of Londonโs rich multicultural spirit.
Important Information: Some attraction tickets can be purchased in advance when you book your tour. Youโll have the option to add at check-out. Other attractions will not be available to book beforehand, instead you can purchase those while on tour.